OFFLINE ADVENTURES // 2014
This project brief required branding and an advertising strategy for a new tour company. I was responsible for conceptualising a brand name, establishing a tagline, designing a logo and planning and executing an advertising strategy, which included a magazine advertisement/flyer and an app design concept.
I named my tour company Offline Adventures. The concept behind the company was to get travellers 'offline' and out into the real world. The magazine advertisements reference this with analogue interpretations of modern internet slang words. I purposley steered clear from typical travel photographs to create a unique advertising strategy.